Science and art
behind remarkable
products
My approach to product and feature launches is based on data-based analysis, optimization, and statistical modeling. I’ve learned to eliminate costly mistakes and increase the overall return on investment by analyzing your goals and targets using methods such as heuristic evaluation, cohort analysis, and customer feedback.
Discover
New Business
- Design Strategy
- Stakeholder Meetings
- Target Users & Cases
- Competitive Analysis
- Market & Branding Goals
- Expert Opinion
Existing Business
- Heuristic Evaluation
- Competitive Analysis
- Data Analysis Report
- Reviews & Feedback Analysis
- Expert Opinion
Define
User Needs
- Context
- Task Analysis
- Mental Models
- Expectation & Realty Gap
- User Personas
- Pain Points
Problem Analysis
- Ideal State & Goal
- User Motivation
- 5W - Why, What, Who, Where & When
- 2H - How & How much
- Users Affect & Business Impact
Define Success
- Critical Success Factor
- Usability Criteria
Architecture
- Primary Noun Method
- Informational Architecture
- Roadmap
Ideate
Branding & Identity
- Brainstorming
- Mood Boards
- Color Palette
- Typography
- Design System
- Low Fidelity Concepts
Real Designs
- High Fidelity Designs
- Apply gestalt principles
- Prototyping
- User Testing & Validate
- Iterate Designs
- Mobile Adaptations
Deliver & Support
Also, help in achieving market & advertising goals by designing still and animated ads.